Eloisa da Cruz

UI/UX & Product Designer Visual Designer

About me

I am a UX/UI Designer with over 10 years of experience in the design field, creating intuitive and user-centered solutions. I have worked on challenging projects for major companies such as SPC Grafeno, Caixa, and Equatorial, where I led discovery processes, wireframing, prototyping, and design systems.

With a strong foundation in research, strategy, and visual design, my mission is to transform complex challenges into seamless and efficient digital experiences. Additionally, my background as an art director and design analyst gives me a refined eye for aesthetics and functionality.

UX Designer
Product Designer
Visual Designer
UX Research
Graphic Designer
projects

SPC Grafeno

I was the lead designer for the development of SPC Grafeno’s new digital platform for registration, built in full compliance with the regulations of the Central Bank of Brazil.

In addition, I designed and developed a 360° platform that brought together all of the company’s products into a single, unified digital environment, delivering a seamless user experience.

The project included the creation of a robust and scalable Design System to ensure visual consistency and development efficiency. To guarantee full compliance, I conducted in-depth research based on the Convenção — the key reference document for building the platform.

Learn to Fly

I was the lead designer responsible for developing a strategic dashboard for the PMOs of Learn to Fly’s client companies.

The goal was to create a tool that delivers valuable insights and key information to support decision-making and improve project management efficiency.

In addition to focusing on the user experience, the dashboard was designed with scalability in mind—allowing it to adapt to different business contexts and support the product’s long-term growth.

Caixa’s Christmas

I was responsible for designing the entire web app (desktop and mobile) for Caixa’s Christmas event, created to streamline the ticket reservation process for users in an intuitive and accessible way.

A key focus of the project was inclusion and user experience. The system featured specific time slots dedicated to accommodating children with ASD (Autism Spectrum Disorder), ensuring accessibility and a more thoughtful experience for these families.

Users could easily access the platform, choose their preferred date, and generate a ticket with a QR code for event entry. The entire user flow was designed to be intuitive, responsive, and scalable, meeting the needs of a diverse audience.

Sonridor Brazil

Sonridor needed a dedicated website for the Brazilian market to represent its medications and stand out in a highly competitive local landscape.

I led the design of a user-centered website that focused on creating a visually appealing and intuitive experience. Unlike the brand’s international websites, this version was tailored to the Brazilian audience, highlighting the benefits of each product and offering educational content to build trust and reinforce the brand’s commitment to health and well-being.

The result was a responsive, modern, and informative platform that strengthened Sonridor’s digital presence in Brazil and added real value to users.

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Certifications
services
UI Design

I design intuitive, functional, and visually appealing interfaces with a focus on visual consistency, accessibility, and brand identity.

UX Design

I craft user-centered experiences through research, journey mapping, wireframes, and testing—ensuring products are useful, usable, and desirable.

Graphic Design

I create visual assets for brands and projects, including digital layouts, and print materials—always prioritizing clear communication and strong aesthetics.